How We Generated 147 Qualified Meetings in 90 Days

Overview

A SaaS company in the project management space came to us with a common problem: great product, no pipeline. In 90 days, we generated 147 qualified meetings that led to 23 closed deals and $284,000 in new ARR.

The Strategy

Week 1-2: Data Foundation

Scraped 8,000 companies matching ideal customer profile
Enriched with technographic data (companies using competitor tools)
Identified 3 decision makers per company
Verified all emails with double verification

Week 3-4: Message Development

We tested 12 different angles and found winners:

Subject line: "Quick question about [competitor tool]" - 42% open rate
Pain point focus beat benefit focus by 2.3x
Mentioning specific integration issues got 3x more replies

Week 5-12: Execution & Optimization

Sent 500 personalized emails per week
A/B tested every element
Replied to all responses within 2 hours
Qualified leads with 5-question framework

Results Breakdown

Overall Metrics:

Emails Sent: 6,000
Open Rate: 38%
Reply Rate: 14.5%
Positive Reply Rate: 8.2%
Meetings Booked: 147
Meetings Held: 112
Opportunities Created: 43
Deals Closed: 23

By Month:

Month 1: 31 meetings, 5 closes
Month 2: 48 meetings, 9 closes
Month 3: 68 meetings, 9 closes

Key Takeaways

Timing Matters: Tuesday 10 AM and Thursday 2 PM got 2x higher reply rates
Personalization at Scale: Using company-specific data points increased replies by 40%
Speed Wins: Responding within 5 minutes had 10x higher booking rate than 24 hours

Want similar results? Book a call to discuss your outreach strategy.