Note: This is an example plan. Replace IDs, URLs, and environments when adopting.
Event | Description | Trigger | Platform | Status | PII | Owner |
---|---|---|---|---|---|---|
page_view | Page loaded or route change | On SPA route change or full load | WebiOSAndroid | Live | No | Web |
signup_started | User starts signup | Click start/signup CTA | WebiOSAndroid | QA | No | Growth |
signup_completed | User completes signup | Account creation success | WebiOSAndroid | Planned | Yes | Backend |
product_viewed | Product detail viewed | PDP visible 50% for 1 sec | WebiOSAndroid | Live | No | Web |
add_to_cart | Item added to cart | Add to cart click | WebiOSAndroid | Live | No | Web |
checkout_started | Checkout flow started | Cart to checkout | WebiOSAndroid | Live | No | Growth |
purchase_completed | Order success | Order confirmation event | WebiOSAndroid | Live | Yes | Backend |
contact_form_submitted | Lead form sent | Form submit success | Web | Implementing | Yes | Web |