SEO performance & health
Content only counts if it gets found. This module adds two pages to your hub: SEO Performance, which shows how your pages perform in Google Search, and SEO Health, which shows how Google indexes your site and what to improve.
SEO Performance: your search numbers
SEO Performance is connected to Google Search Console, so the numbers are the same ones Google reports. Pick a date range from the last 7 to the last 90 days and every metric shows its change against the previous period.
- Headline metrics: total clicks, total impressions, average click-through rate, and average position.
- A performance trend chart shows how clicks and position move over time.
- A page-level table lists every page with its clicks, impressions, CTR, and position, with search to find any URL.
- Data syncs daily. Google reports search data with a delay of about three days, so the newest days fill in as Google finalizes them.
Your content, tracked separately
A dedicated Your Content Performance section tracks just the articles produced under your engagement, so you can see what the content program itself contributes: its clicks, impressions, CTR, and position, plus a projection for the next 30 days based on the current trend.
Opportunities: what to do next
The page does not stop at reporting. It sorts your pages into three actionable groups, each with a note on what to do about them.
- High Performers: pages that already rank well. Their authority can be passed to other articles through internal links.
- Quick Wins: pages ranking just below the top with strong impressions. One push of added depth can reach page one.
- Needs Optimization: pages seen often but clicked rarely. Rewriting the title and description to match search intent lifts clicks fast.
An optional AI analysis reads the current data and writes a short interpretation with recommendations. It uses a small amount of hub credits per run.
SEO Health: how Google indexes your site
SEO Health answers a different question: is Google able to index your pages at all? It checks your site regularly against Google Search Console URL inspection data plus a live response check on your site itself, then summarizes the result.
- The summary shows indexed pages, issues to fix, and how many URLs were inspected.
- Issues are grouped by Google status, for example pages not found, redirects, pages blocked by robots.txt, duplicates, or pages crawled but not yet indexed.
- Each issue is classified: Needs action, Waiting on Google (the fix is live, Google has not re-crawled yet), Google deciding, or Intentional exclusion.
Improvement points, tied to real work
Every finding becomes an improvement point with a severity, sample URLs you can open, and a recommended next step. When a fix requires work from our team, the point links to the ticket tracking it, so you can follow the fix from finding to done. After you enroll, the first check usually appears within a day.
Do I need my own Google Search Console account?
No. We handle the Search Console connection as part of setup. If it is not connected yet, the page says so and we sort it out with you during onboarding.
What does Waiting on Google mean?
It means the fix is already live on your site, but Google has not re-crawled the page yet, so Search Console still shows the older state. No action is needed; the status clears when Google catches up.
How current is the performance data?
It syncs daily. Google itself finalizes search data with a delay of about three days, so the most recent days are always slightly behind and fill in automatically.