Lead Acquisition & Enrichment Guide
Purpose
We build clean prospect lists that match your ICP, enrich them with the fields you need, verify, dedupe, and deliver in a format your systems accept. We can also execute outreach as a separate workstream.
What "Lead" Means Here
A business contact tied to a company and, when possible, a location. See Data Formats & Structures for full schemas.
Inputs We Need
🎯 Your ICP
Roles, industries, company sizes, geographies, exclusions.
📱 Target Channels
Email, phone, LinkedIn, in-store visits, or mailers.
💻 Your Systems
CRM, MAP, and any import templates.
📋 Existing Lists
Any lists you already own and want us to clean or enrich.
Primary Data Sources
- • Google Places API and public business registries for local and retail targets
- • Client-licensed data providers where permitted
- • Client websites, investor decks, and job posts for context
- • Client first-party sources such as forms and event lists
Quality and Compliance
Important: We follow CAN-SPAM, TCPA, and platform terms. You are the sender of record.
Workflow
Scope
Confirm ICP, fields, and delivery format.
Acquire
Pull targets from approved sources.
Enrich
Add firmographics, role, and links.
Verify
Validate emails and phones.
Dedupe
Remove dupes against your CRM and the current build.
QA
Spot check, sample test, and document sources.
Deliver
CSV, Google Sheets, direct CRM sync, or API.
Refresh
Weekly or monthly updates with change log.
Standard Fields
Lead, Account, Location, and Product fields follow the Data Formats page. We include a data dictionary and an import template for your CRM.
Core Fields Include:
- • Contact details (name, email, phone, LinkedIn)
- • Company information (name, size, revenue, industry)
- • Role specifics (title, department, seniority)
- • Engagement tracking (status, last contact, intent)
KPIs We Track
Service Level Agreements
First List
7-10 business days after ICP sign-off
Refreshes
Weekly or monthly as scheduled
Support
Replies within one business day
Available Upgrades
🗺️ Territory Mapping
Geographic assignments and routing for field teams.
🏪 Retail Pilot Support
Store visit targets and photo plan if you run a retail pilot.
📧 Outreach Execution
Full outreach and reply handling via the Sales Operations Playbook.
Ready to Build Your List?
Get clean, verified leads that match your ICP perfectly. Contact henry@primechasedata.com to get started.
Start Lead Generation