The 8-week U.S. demand validation playbook
What to test, what to ignore, and the three gates we run every engagement through. The same template we use with clients.
Resources · Updated weekly
What we figured out before you have to.
Seventy percent of Korean brands fail in the U.S. within two years. The other thirty did something specific. Read the guides, copy the templates. Nothing here is theoretical.
14
Resources published
12
Topics covered
Tue
New, every Tuesday
Format
Topic
Scale, pivot, or pause: reading your validation numbers
18 pagesThe thresholds we use to call a market entry. Reply rate, CAC, and pipeline velocity, with the cutoffs that decide each gate.
Don't export. Not until real U.S. demand is proven.
The founding argument, in plain terms. Why we tell most prospects to wait.
The transfer assumption is where most launches die
Korean demand does not automatically transfer to the U.S. Here is how to test the assumption before you spend.
Cold email that gets replies from U.S. buyers
Subject lines, structure, and the follow-up cadence we see convert. Short, specific, no fluff.
U.S. market-entry readiness checklist
Email required
The 40-point checklist we run before any launch: legal, logistics, compliance, and demand signals.
ICP and target-account worksheet
The spreadsheet we use to define an ideal customer profile and score target accounts. Make a copy and fill it in.
Pricing for U.S. buyers without leaving margin on the table
Why packaging beats discounting, and how to show scope so a number stops reading as expensive.
Outreach teardown: anonymized campaigns that worked
Email required
Real sequences with names removed. What was sent, what landed, and what we would change.
Distribution or DTC first? A decision tree
A simple framework for choosing your first U.S. channel based on margin, cash, and how fast you need proof.
U.S. launch budget model
A simple model for the real cost of a U.S. launch versus a validation test. Edit the assumptions for your category.
Showing up in AI answers, not just Google
ChatGPT, Perplexity, and Google AI now sit between you and the buyer. What it takes to be cited.
A plain-language U.S. compliance primer for Korean brands
FDA, FTC, customs, and labeling in plain terms. What applies, what does not, and where brands trip.
The reality of export vouchers and overseas programs
What these programs actually fund, what they do not, and how to use them without distorting your strategy.
When the reading is done
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