Free tool
What could a live broadcast make?
Live shopping converts far better than a normal store, but a single made-up number is useless. Set your reach and price; get a low to high GMV band from category benchmarks, with the commission, break-even, and an annual view.
Your broadcast
Conversion band from Beauty & skincare benchmarks: 8% to 20% (expected 12%).
GMV per broadcast
$49,920expected
$33,280 to $83,200 range
Low
$33,280
Expected
$49,920
High
$83,200
Orders / broadcast
960
640 to 1600
PCD commission
$7,488
15% of expected GMV
Break-even orders
58
to cover broadcast cost
Annualized GMV
$2,396,160
$1,597,440 to $3,993,600 · 4 broadcasts/mo × 12
Planning ranges, not guarantees. Benchmarks: eMarketer, Coresight, McKinsey, Firework (2025-2026), reviewed 2026-06. Actual results vary by product, creator, offer, and platform.