Buzz Marketing & Product Seeding
Build real buzz before launch and coordinate a clean launch day.
- ✓Targeted seeding list with micro creators and brand advocates
- ✓Teaser calendar across the right channels
- ✓Launch day run-of-show and real-time optimization
30-40 authentic posts from verified creators
Based on typical acceptance and engagement rates
Orchestrated Launch Momentum
A successful product launch isn't about luck—it's about coordination. We orchestrate buzz marketing campaigns that build anticipation, create social proof, and drive concentrated demand on launch day.
Our approach combines strategic product seeding with precise timing and messaging. From micro-influencers to loyal customers, we activate your community to amplify your launch across every relevant channel.
Strategic Planning Includes:
Note: All campaigns follow FTC disclosure requirements. Usage rights and whitelisting are documented.
Who it's for
- ✓New product launches
- ✓Seasonal collections
- ✓Brand collaborations
- ✓Crowdfunding campaigns
- ✓App launches
- ✓Restaurant openings
- ✓Event promotions
- ✓Rebrands and relaunches
Problems we solve
- ✗Launches that fall flat
- ✗No pre-launch momentum
- ✗Uncoordinated posting
- ✗Missing social proof
- ✗Low launch day traffic
- ✗Poor creator response
- ✗No tracking system
- ✗Compliance concerns
Complete Launch Package
Launch Timeline
Strategy and Planning
Audience mapping, roster building, content calendar creation, and asset list development.
Outputs: Seeding list, calendar draft, creative brief
Pre-launch Seeding
Creator outreach, package shipping, content approvals, and teaser posts going live.
Outputs: Shipped packages, approved content, live teasers
Launch and Amplification
Launch day coordination, real-time monitoring, social listening, and performance optimization.
Outputs: Coordinated posts, engagement metrics, recap report
Dependencies: Sample inventory, asset approvals, coupon codes, and access to social accounts for whitelisting.
Investment Options
Choose the scale that matches your launch ambitions
Starter Buzz
One-time campaign
- ✓25-50 recipients
- ✓2 channels
- ✓10-20 posts expected
- ✓3-week timeline
- ✓Basic reporting
Growth Buzz
One-time campaign
- ✓100-150 recipients
- ✓3-4 channels
- ✓50-80 posts expected
- ✓Launch day support
- ✓Whitelisting included
- ✓Weekly reporting
Viral Push
Multi-wave campaign
- ✓200+ recipients
- ✓All channels
- ✓100+ posts expected
- ✓8-hour launch support
- ✓PR coordination
- ✓Real-time dashboard
Detailed Feature Comparison
| Feature | Starter | Growth | Viral |
|---|---|---|---|
| Recipients seeded | 25-50 | 100-150 | 200+ |
| Channels covered | 2 | 3-4 | All |
| Teaser posts planned | 10-20 | 50-80 | 100+ |
| Launch day support | 2 hours | 4 hours | 8 hours |
| Whitelisting | Add-on | ✓ | ✓ |
| PR coordination | — | — | ✓ |
| Real-time dashboard | — | — | ✓ |
| Reporting | Basic | Weekly | Real-time |
Add-On Services
- • Paid boost strategy: 15-20% of ad spend
- • Extended timeline (6+ weeks): $2,500 per week
- • Custom seeding assets: $1,500 per asset
- • Additional waves: 50% of base price
- • International expansion: $5,000 per region
Campaign Results
Beauty Brand Launch
3.2M
Total reach from 150 seeded packages. 85% post rate, 12% engagement average.
App Pre-Launch
25K
Waitlist signups from 3-week teaser campaign. 200 micro-influencers activated.
Live Launch Dashboard
Trust & Compliance
FTC Disclosure
- ✓#ad and #gifted requirements
- ✓Clear disclosure templates
- ✓Compliance monitoring
Usage Rights
- ✓30-day to perpetual terms
- ✓Whitelisting permissions
- ✓Cross-channel usage
Crisis Plan
- ✓2-hour response window
- ✓Escalation protocols
- ✓Sentiment monitoring
Frequently Asked Questions
How do you select seeding recipients?
We analyze your target audience and identify micro-influencers, brand advocates, and loyal customers who align with your brand values. Selection criteria include engagement rates, audience demographics, content quality, and brand fit.
What are typical acceptance and post rates?
Acceptance rates average 60-70% for targeted lists, higher for existing customers. Post rates range from 70-85% of those who accept. We use conservative estimates (60% acceptance, 80% post rate) in our calculator.
What disclosure rules apply?
FTC requires clear disclosure of material connections. All seeded recipients must use #ad, #sponsored, or #gifted in their posts. We provide templates and monitor compliance throughout the campaign.
What usage rights do we get?
Starter plans include 30-day usage rights. Growth and Viral plans include perpetual rights for all content. This covers reposting, ads, website use, and whitelisting for paid amplification.
Can you help with paid boost?
Yes, we can manage paid amplification of top-performing organic content. This includes whitelisting setup, audience targeting, and optimization. Add-on pricing is 15% of ad spend.
What are the cancellation terms?
Campaigns require 50% deposit to begin, balance due at launch. Cancellation before shipping incurs 25% fee. After shipping begins, no refunds but we will complete the campaign as planned.
Ready to create real buzz?
Launch with confidence using our proven seeding and amplification playbook.