DEMAND · APPETITE INDEXFLAGSHIP · US DEMAND
MARKET INTELLIGENCE
The US Appetite Index
A per-niche read on how hungry US buyers are for Korean products right now, scored 0 to 100 from live search demand. Pick a category, then a niche, to see the signal behind the score. It reads relative search interest, not units sold.
NICHE · APPETITE · 12-MO
K-beauty skincare
▲ +1%
27
APPETITE INDEX · UNITED STATES
K-beauty skincare
27
Cooling
12-MONTH DEMAND CURVE▲ +1% YoY
9531
NOV 2025OCT 2026
CURRENT INTEREST
39.666666666666664
YoY GROWTH
+1%
MOMENTUM
-1.4
BREAKOUT HEAT
100
WHAT'S DRIVING IT
Appetite for K-beauty skincare is cooling. Search interest sits at 40 of 100 and easing off its recent norm.
Reads relative search interest (0 to 100), not units sold. Source: Google Trends, cached daily.