DEMAND · APPETITE INDEXFLAGSHIP · US DEMAND
MARKET INTELLIGENCE
The US Appetite Index
A per-niche read on how hungry US buyers are for Korean products right now, scored 0 to 100 from live search demand. Pick a category, then a niche, to see the signal behind the score. It reads relative search interest, not units sold.
NICHE · APPETITE · 12-MO
K-beauty skincare
▼ -16%
51
APPETITE INDEX · UNITED STATES
K-beauty skincare
51
Hot
12-MONTH DEMAND CURVE▼ -16% YoY
9533
AUG 2025JUL 2026
CURRENT INTEREST
44.333333333333336
YoY GROWTH
-16%
MOMENTUM
0.2
BREAKOUT HEAT
100
WHAT'S DRIVING IT
Appetite for K-beauty skincare is heating up. Search interest sits at 44 of 100 and climbing, with "anua skincare" breaking out.
Reads relative search interest (0 to 100), not units sold. Source: Google Trends, cached daily.