DEMAND · APPETITE INDEXFLAGSHIP · US DEMAND
MARKET INTELLIGENCE
The US Appetite Index
A per-niche read on how hungry US buyers are for Korean products right now, scored 0 to 100 from live search demand. Pick a category, then a niche, to see the signal behind the score. It reads relative search interest, not units sold.
NICHE · APPETITE · 12-MO
K-beauty skincare
▲ +3%
28
APPETITE INDEX · UNITED STATES
K-beauty skincare
28
Cooling
12-MONTH DEMAND CURVE▲ +3% YoY
9533
OCT 2025SEP 2026
CURRENT INTEREST
40
YoY GROWTH
+3%
MOMENTUM
-1.3
BREAKOUT HEAT
100
WHAT'S DRIVING IT
Appetite for K-beauty skincare is cooling. Search interest sits at 40 of 100 and easing off its recent norm.
Reads relative search interest (0 to 100), not units sold. Source: Google Trends, cached daily.