Case study articles

Articles that follow one business situation from start to finish: what the business faced, what it did and what happened next.

52 articles

Case studyMay 8, 2026How to Handle Korean Tax Compliance for a Delaware C-Corp Formed via Stripe AtlasA practical, step‑by‑step guide for Korean residents running a Delaware C‑Corp via Stripe Atlas, covering key Korean tax filings, common pitfalls, and compliance checklists.

Case studyMay 8, 2026Even If You Only Do Business in Korea, Owning a U.S. Corporation Makes Double Taxation Very RealAll your sales, staff, and customers may be in Korea—but the moment you own a U.S. company, your tax exposure is no longer “Korea only.” Here’s how double taxation actually hits and how to structure around it.

Case studyMay 7, 2026Key Tax and Withholding Rules for Korean Startups Issuing SAFEsIn Korea, SAFEs are taxed based on their actual economics, not the contract label. The wrong SAFE terms can trigger missed withholding, penalties, and investor friction.

Case studyMay 7, 2026Delaware C‑Corp + Korean Subsidiary: How to Design the Two‑Track Structure for Korean StartupsFor Korean startups targeting US capital or customers, the right legal structure can either accelerate growth or create drag. This guide explains how to design a Delaware C‑Corp + Korea two‑track structure.

Case studyMay 6, 2026How to File Your 2025 Delaware C Corp Franchise Tax at the Lowest Legal AmountFor Delaware C corps, franchise tax hinges more on how you file than how you performed. Here’s a step‑by‑step way to legally minimize tax while staying audit‑ready.

Case studyMay 6, 2026Authorized Shares vs. Assumed Par Value: How Your Choice Changes Delaware Franchise TaxFor any Delaware corporation, franchise tax is a fixed cost—but how you structure authorized shares and assets can swing the bill from a few hundred to hundreds of thousands.

Case studyMay 5, 2026What’s a Reasonable Annual Cost to Maintain a Delaware C‑Corp for a Korean Startup?Wondering how much it really costs each year to maintain a Delaware C‑Corp as a Korean startup? Break down mandatory fees, realistic ranges, and practical ways to keep costs under control.

Case studyFebruary 10, 2026Designing a Cap Table Structure Korean Startups Can Take to U.S. Investors With ConfidenceFor Korean startups, U.S. deals rarely break on product or market—they break on the cap table. Here’s how to build a clean, investable structure U.S. investors trust.

Case studyFebruary 9, 2026A Practical US Expansion Checklist for Korean Startups: Legal, Tax, and Hiring EssentialsA field-tested US expansion checklist for Korean startups. Covers legal structure, taxes, hiring, immigration, IP, and execution order with concrete, actionable steps.

Case studyFebruary 9, 2026U.S. LLC vs C-Corp for Korean Startups: Which Structure Actually Works Better?Practical guidance for Korean startups choosing between a U.S. LLC and Delaware C-Corp. Learn how taxes, fundraising, equity, and operations differ—and what fits your 18–36 month plan.

Case studyFebruary 6, 2026US B2B Follow-Up Email Examples: Copy-Ready Templates, Timing, and Phrases That Get RepliesSee real US B2B follow-up email examples with proven timing, wording, and templates. Practical, copy-ready advice you can apply to your pipeline today.

Case studyFebruary 5, 2026How to Generate Quality Leads in the US with Webinars: Design for Pipeline, Not RegistrationsLearn how to run US webinars that create real pipeline, not just sign-ups. Covers topics, funnels, ops, and sales handoff to improve lead quality.

Case studyFebruary 5, 2026How to Write a Meeting Request Email That U.S. Buyers Actually Reply To (+ Templates)Learn the exact email structure and real-world templates that get U.S. buyers to say “Let’s set up a meeting,” plus practical tips to boost reply rates.

Case studyFebruary 4, 2026Why U.S. Customer Survey Design Determines Your Business ResultsIn the U.S. market, surveys are not about "listening to customers" but about running a data production process that directly upgrades decision quality.

Case studyFebruary 4, 2026How to Size the U.S. Market with Numbers That Convince: Getting TAM, SAM, SOM RightLearn how to calculate TAM, SAM, SOM for the U.S. market with investor-ready methods, bottom-up models, and practical data sources you can use immediately.

Case studyFebruary 3, 2026How to Reduce No‑Shows in U.S. Sales Meetings: Design for Commitment, Not Just a Calendar InvitePractical strategies to cut no‑shows in U.S. sales meetings by turning simple bookings into real commitments, improving show rates and deal velocity.

Case studyFebruary 3, 2026Go-to-Market First: A Practical US Market Entry Strategy for B2B SaaS StartupsFor B2B SaaS startups entering the US, product quality isn’t enough. Learn how to design a go-to-market engine that builds trust, creates repeatable deals, and scales revenue.

Case studyFebruary 2, 2026How to Find US Channel Partners: Turn Distributors and Resellers into a Growth Engine, Not Just a Sales ChannelPractical strategies for finding US distributors and resellers and turning them into a repeatable growth engine—from sourcing and vetting to contracts, onboarding, and KPIs.

Case studyFebruary 2, 2026U.S. Website Copywriting: The Point Where Revenue Starts to ChangePractical guidance for U.S.-market website copywriting: how to align with U.S. buyer behavior, structure each page, and turn your site into a real revenue channel.

Case studyJanuary 30, 2026SDR to AE Handoff Criteria: How to Design a Leak‑Proof Sales PipelineTurn the SDR-to-AE handoff from a gut-feel handover into a reliable operating system. Learn concrete criteria, processes, and metrics you can implement immediately.

Case studyJanuary 29, 2026Trigger‑Event Targeting in the US: The Most Practical Way to Reach Buyers Who Are Ready NowA hands-on guide to US trigger-event-based targeting: which signals to track, how to operationalize them, and how to prove incremental impact.

Case studyJanuary 29, 2026U.S. Trade Show Lead Generation: How to Turn Booth Visitors into a Real Sales PipelinePractical strategies for winning high-quality leads at U.S. trade shows and converting them into pipeline within days, not months.

Case studyJanuary 28, 2026US Market Entry Cost Breakdown for Korean Brands: Where Money Leaks—and Where to InvestA practical breakdown of US market entry costs for Korean brands, with a framework to control risk, optimize spending, and design for profitable growth.

Case studyJanuary 28, 2026How to Build US Customer Case Studies: A Practical Process for Turning Trust into NumbersLearn how to create US-ready customer case studies that drive deals, reduce perceived risk, and pass internal approval—backed by hard numbers, not marketing fluff.

Case studyJanuary 27, 2026How to Improve US Landing Page Conversion Rates: Design Decisions, Not Just TrafficIn the US, landing page performance depends far more on how you design the decision journey than on ad spend. Align message, trust, friction, and data into one system.

Case studyJanuary 27, 2026LinkedIn Outreach Templates for US Buyers: Message Formulas That Get RepliesLinkedIn is your most direct, legitimate way to reach US buyers you can’t get introduced to. Use these proven message structures to boost replies and move deals forward.

Case studyJanuary 26, 2026How to Get Past Gatekeepers in U.S. Cold Calls: Sell the Reason, Not the TransferIn U.S. B2B sales, your cold call lives or dies at the gatekeeper. Treat them as operations partners, prove you're legitimate in 15 seconds, and focus on low-friction next steps, not instant connection.

Case studyJanuary 26, 2026LinkedIn B2B Lead Generation in the US: How to Design a Pipeline That Actually ConvertsIn the US B2B market, lead generation is not about collecting interest—it’s about moving real buyers into an active purchase process.

Case studyJanuary 23, 2026What High-Performing US SDR Outbound Teams Do DifferentlyIn US B2B sales, SDR outbound isn’t about blasting calls and emails. Winning teams compete on process, targeting, and learning loops—not raw activity volume.

Case studyJanuary 22, 2026Setting U.S. Lead Scoring Criteria: How to Turn Scores into a Sales Productivity EnginePractical guidance on how to set U.S. lead scoring criteria that sales actually trusts. Learn how to design, run, and continuously improve a scoring system that drives revenue.

Case studyJanuary 22, 2026How to Personalize Cold Emails for the US Market: A Practical System to Replace “One-Size-Fits-All” OutreachLearn how to personalize cold emails for the US market with a repeatable system. Covers targeting, data, messaging, ops, and testing you can apply immediately.

Case studyJanuary 21, 2026Korean Brands Entering the U.S.: It’s Not the Product, It’s the OperationsPractical, execution-focused advice for Korean brands entering the U.S. market. Learn how to design channels, pricing, compliance, logistics, and org structure for profitable growth.

Case studyJanuary 21, 2026Brand Positioning That Actually Works in the US: Why a “Good Product” Is Nowhere Near EnoughPractical, field-tested methods for brand positioning in the US market. Learn how to define your category, sharpen your value axis, and turn promises into operational reality.

Case studyJanuary 20, 2026US B2B SEO Content: Choose Topics by Buying Signals, Not Search VolumePractical framework for choosing US B2B SEO topics that generate pipeline, not just traffic. Learn how to prioritize buying signals and structure decision-focused content.

Case studyJanuary 20, 2026How to Build a US Cold Email Sequence: A 5-Step System That Drives RepliesA practical guide to building US-focused cold email sequences that earn replies. Covers structure, timing, compliance, and optimization you can apply immediately.

Case studyJanuary 19, 2026How to Write a US B2B Value Proposition: One Sentence That Closes the “Why Buy?” QuestionIn US B2B, a weak value proposition drags out sales cycles, increases discounting, and gives CFOs an easy reason to say no. Here’s how to build a one-sentence value case that actually gets approved.

Case studyJanuary 19, 2026Designing U.S. Sales Pipeline Stages: How to Turn ‘Opportunities’ into Predictable NumbersA practical guide to designing U.S. B2B sales pipeline stages. Learn evidence-based stage definitions, exit criteria, and CRM rules you can implement immediately.

Case studyJanuary 16, 2026Best US Sales Data Sources: How to Choose and Combine Them From Lead Generation to Account StrategyIn US B2B sales, the gap isn’t between teams that use data and those that don’t—it’s between teams that use the right data to make the right decisions.

Case studyJanuary 16, 2026Getting Started with ABM in the US: Redesign Your Target Accounts FirstPractical guidance for launching ABM in the US: how to select accounts, design messages, run channels, measure impact, and align sales and marketing for enterprise deals.

Case studyJanuary 15, 2026How to Price Korean Software for US B2B Buyers: Building a Pricing Model American Companies Can ApproveIn the US B2B market, price is less about “how much” and more about “why this amount makes financial and risk sense” inside the buyer’s organization.

Case studyJanuary 15, 2026How to Build a US Target Account List: Data Design That Transforms Sales EfficiencyLearn how to build a high-precision US target account list that actually converts. A practical, step‑by‑step approach you can plug into your sales and marketing today.

Case studyJanuary 14, 2026Building a B2B CRM for the US Market: Design, Data, and Execution That Don’t FailA practical guide to building a US B2B CRM that actually drives revenue. Covers design, data, process, governance, and adoption with clear criteria and checklists.

Case studyJanuary 14, 2026How to Localize Korean Products for the U.S. Market: Beyond Translation to Business DesignLearn how to localize Korean products for the U.S. market by redesigning your offer, messaging, channels, and operations around the American customer journey.

Case studyJanuary 13, 2026Best US B2B Lead Generation Tools for Korean Startups (And How to Actually Use Them)A practical playbook for Korean startups on choosing the best US B2B lead generation tools, building a working pipeline, and measuring what truly drives revenue.

Case studyJanuary 13, 2026How to Find Decision-Makers in US Companies: Who You Target Determines Your ResultsIn the US market, stalled sales are often not about product weakness but about talking to the wrong people. Map and reach true decision-makers to speed up your pipeline.

Case studyJanuary 12, 2026How to Build an ICP for the US Market: A Practical System for Finding Profitable Customers FirstIn the US, broad targets slow growth and spike CAC. A sharp ICP lets you focus on winnable deals, predictable pipelines, and products that match how customers actually buy.

Case studyJanuary 12, 2026How to Test the US Market from Korea Without Setting Up a US EntityYou don’t need a US company to validate demand in the US. Here’s a practical, low-risk playbook to test, learn, and decide when a US entity actually makes sense.

Case studyJanuary 10, 2026K-Beauty Market Entry US: Where Brands Get Stuck and How to Do It RightPractical guide to K-beauty market entry in the US: regulations, channels, pricing, logistics, and a 90-day execution roadmap for brands and sellers.

Case studyJanuary 9, 2026Customer Acquisition Cost Optimization: Stop Chasing Lower CAC, Start Building Better GrowthMost companies try to cut CAC by cutting ad spend—and end up hurting growth. True CAC optimization is about redesigning how you turn the same spend into higher, faster-returning revenue.

Case studyJanuary 9, 2026Why Your Overseas Buyer Prospecting Is Stalled—and How to Fix ItOverseas buyer prospecting isn’t about collecting contacts. Learn how to build a repeatable sales pipeline, target the right buyers, and turn leads into real deals.

Case studyJanuary 9, 2026How to Use Demand Validation Before Market Entry to Save Time and MoneyPractical, step‑by‑step advice on demand validation before market entry—how to test real demand, pricing, and messaging so you don’t waste time building the wrong product.

Case studyJanuary 9, 20267 Essentials Korean Fashion Brands Get Right When Going GlobalPractical, on-the-ground advice for Korean fashion brands expanding overseas. Learn how to pick your first market, price correctly, and build operations that actually convert.

Other categories

Guide articlesStep-by-step guides for a task in U.S. market entry or sales, written so you can follow them with your own team.43 articles →Analysis articlesAnalysis of the programs, markets and rules that affect Korean businesses selling in the U.S.12 articles →

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