분석·트래킹 트랙
모두 보고, 측정하고, 개선해요.
매출로 이어지는 데이터 인프라를 갖추세요.
트랙 개요
주차별 구성
1주차: 감사 및 발견
- • Current tracking audit (what's broken, what's missing)
- • Data flow mapping
- • KPI definition workshop
- • Tool stack assessment
산출물:
Tracking audit report, KPI framework, implementation plan
2주차: 기반 설정
- • Google Analytics 4 configuration
- • Google Tag Manager setup
- • Conversion tracking implementation
- • Enhanced e-commerce tracking
산출물:
GA4 property, GTM container, conversion tracking
3~4주차: 고급 트래킹
- • Cross-domain tracking
- • Server-side tracking setup
- • Custom events and parameters
- • Audience segmentation
산출물:
Advanced tracking setup, audience definitions, custom reports
5~6주차: 대시보드 및 자동화
- • Executive dashboard creation
- • Automated reporting setup
- • Alert configuration
- • Team training
산출물:
Live dashboards, automated reports, training documentation
트래킹 항목
Conversion Events
Every action that matters to your business.
- • Form submissions
- • Phone calls (tracked numbers)
- • Live chat interactions
- • Downloads and signups
- • Purchase transactions
- • Micro-conversions
User Behavior
Understanding how visitors interact with your site.
- • User journeys and flows
- • Engagement metrics
- • Scroll depth and time on page
- • Click tracking and heatmaps
- • Video engagement
- • Form abandonment
Revenue Attribution
Connect marketing efforts to actual revenue.
- • Multi-touch attribution
- • Channel performance
- • Campaign ROI
- • Customer lifetime value
- • Revenue forecasting
- • Cohort analysis
Marketing Performance
Measure every channel and campaign.
- • Paid media performance
- • Organic traffic quality
- • Email campaign metrics
- • Social media attribution
- • Content effectiveness
- • Landing page optimization
기술 스택
Tools We Implement & Integrate
Dashboard Examples
Executive Dashboard
High-level metrics for C-suite visibility
Marketing Dashboard
Campaign performance and channel attribution
Sales Dashboard
Pipeline visibility and revenue forecasting
Privacy & Compliance
We Handle the Complex Stuff
GDPR Compliance
- • Consent management
- • Data retention policies
- • User privacy controls
🇺🇸 CCPA Compliance
- • Opt-out mechanisms
- • Data disclosure
- • Sale prevention options
iOS 14.5+ Updates
- • ATT framework
- • SKAdNetwork setup
- • Conversion modeling
Cookie Management
- • First-party cookies
- • Server-side tracking
- • Cookieless solutions
Expected Outcomes
Week 1
Complete audit delivered, tracking gaps identified, KPIs defined
Week 2
Basic tracking live, conversions tracked, data flowing correctly
Month 1
Advanced tracking complete, custom reports built, insights emerging
Week 6
Full visibility achieved, automated reporting live, data-driven decisions daily
Ready to See Everything?
Stop making decisions based on gut feelings. Get the complete picture of your business performance with proper analytics and tracking.