Analytics & Tracking Track
See Everything. Measure Everything. Improve Everything.
Stop flying blind. Get the data infrastructure that turns insights into revenue.
Track Overview
Week-by-Week Breakdown
Week 1: Audit & Discovery
- • Current tracking audit (what's broken, what's missing)
- • Data flow mapping
- • KPI definition workshop
- • Tool stack assessment
Deliverables:
Tracking audit report, KPI framework, implementation plan
Week 2: Foundation Setup
- • Google Analytics 4 configuration
- • Google Tag Manager setup
- • Conversion tracking implementation
- • Enhanced e-commerce tracking
Deliverables:
GA4 property, GTM container, conversion tracking
Week 3-4: Advanced Tracking
- • Cross-domain tracking
- • Server-side tracking setup
- • Custom events and parameters
- • Audience segmentation
Deliverables:
Advanced tracking setup, audience definitions, custom reports
Week 5-6: Dashboards & Automation
- • Executive dashboard creation
- • Automated reporting setup
- • Alert configuration
- • Team training
Deliverables:
Live dashboards, automated reports, training documentation
What We Track
🎯 Conversion Events
Every action that matters to your business.
- • Form submissions
- • Phone calls (tracked numbers)
- • Live chat interactions
- • Downloads and signups
- • Purchase transactions
- • Micro-conversions
👥 User Behavior
Understanding how visitors interact with your site.
- • User journeys and flows
- • Engagement metrics
- • Scroll depth and time on page
- • Click tracking and heatmaps
- • Video engagement
- • Form abandonment
💰 Revenue Attribution
Connect marketing efforts to actual revenue.
- • Multi-touch attribution
- • Channel performance
- • Campaign ROI
- • Customer lifetime value
- • Revenue forecasting
- • Cohort analysis
📡 Marketing Performance
Measure every channel and campaign.
- • Paid media performance
- • Organic traffic quality
- • Email campaign metrics
- • Social media attribution
- • Content effectiveness
- • Landing page optimization
Technology Stack
Tools We Implement & Integrate
Dashboard Examples
Executive Dashboard
High-level metrics for C-suite visibility
Marketing Dashboard
Campaign performance and channel attribution
Sales Dashboard
Pipeline visibility and revenue forecasting
Privacy & Compliance
We Handle the Complex Stuff
🔒 GDPR Compliance
- • Consent management
- • Data retention policies
- • User privacy controls
🇺🇸 CCPA Compliance
- • Opt-out mechanisms
- • Data disclosure
- • Sale prevention options
🍎 iOS 14.5+ Updates
- • ATT framework
- • SKAdNetwork setup
- • Conversion modeling
🌍 Cookie Management
- • First-party cookies
- • Server-side tracking
- • Cookieless solutions
Expected Outcomes
Week 1
Complete audit delivered, tracking gaps identified, KPIs defined
Week 2
Basic tracking live, conversions tracked, data flowing correctly
Month 1
Advanced tracking complete, custom reports built, insights emerging
Week 6
Full visibility achieved, automated reporting live, data-driven decisions daily
Ready to See Everything?
Stop making decisions based on gut feelings. Get the complete picture of your business performance with proper analytics and tracking.