Brand Guide and Brand Deck
Your brand lives in the hub as two surfaces: the Brand Guide, a governing reference board that every design decision follows, and the Brand Deck, the deck that sets your brand's direction for its market presence. Both are always available to your team, right in the hub.
Brand Guide: the governing reference
The Brand Guide is a published board that pins down how your brand looks and sounds. It is the governing reference: all design work follows this board.
- Color palette and typography, with the exact values used across your surfaces.
- Voice and tone: how the brand writes, with concrete examples.
- Signature and logo treatment, plus photography and imagery direction.
- Reusable components and a do-and-don't section that keeps every execution on brand.
The guide is authored in English and Korean, and the hub opens the version that matches your language setting.
Brand Deck: the direction
The Brand Deck answers a different question: not how to execute, but where the brand is going. It presents the brand direction for your market presence, a named aesthetic direction, the story behind it, and what the brand should feel like to customers.
Where the guide governs day-to-day execution, the deck sets the strategy that your storefront, campaigns and content follow.
How the two work together
- The deck sets the direction; the guide translates it into concrete, checkable rules.
- Everything the team ships for your brand follows the board, so what customers see stays consistent across surfaces.
- Both open full screen, ready for internal presentations and reviews.
Keeping it current
Brands evolve, and the board should keep up. When something changes, a new product line, a refreshed logo, a shift in voice, request an update through chat or a ticket and the revised board replaces the old one in the same place. There is one canonical version, and it is always in the hub.
Is the Brand Guide available in Korean?
Yes. The guide is authored in both English and Korean, and the hub shows the version that matches your language setting.
Who can see these boards?
Everyone on your hub team sees the same boards, so internal handoffs start from one shared reference.
Do all hubs include the Brand Guide and Deck?
They are enabled per engagement, typically where brand or storefront work is part of the scope. Ask us if you would like them added.