SEO content
With the SEO content module, your hub gains a Content Studio: every article we produce for your site, the keyword research behind it, and the customer profiles it serves, all visible in one place.
The Content Studio
Open Content from your hub navigation. The studio is organized into three tabs, so you can move from what was produced, to why those topics were chosen, to who the content is written for.
- Production: every article, its status, and what was published in a given period.
- Keyword Research: the search topics we target, with volume, difficulty, and competition data.
- Customer Profiles: profiles of the buyers your content is written for, built from real search behavior.
Production: every article and its status
The Production tab lists every article with its title, status, quality score, category, and date. Published articles link straight to the live page on your site, and you can read any article inside the hub.
- Statuses run from Pending and Generated to Published, with Failed shown honestly too.
- Period filters (this week, this month, last month) show what was created and what was published in that window.
- Articles are produced first, then reviewed and published at a steady pace of about one per day, so produced and published counts can differ in any period.
Quality control you can see
Not every draft makes it to your site. Drafts that miss the quality bar or overlap an existing topic are dropped before publishing, and the studio shows exactly what was filtered out and why: duplicate topic, below the quality bar, duplicate content, or off-brand.
Billing follows publishing: only articles actually published to your site are billed. Dropped drafts are never billed.
Keyword research
The Keyword Research tab shows the search topics behind the content plan. Type any topic to expand it into related keywords and see the metrics, competition, and strategy for each.
- Each keyword shows search volume, difficulty, competition, and search intent.
- The pipeline view follows keywords from New to Queued, In progress, and Published; anything below the bar drops out.
- Topic clusters and a correlation graph show how keywords group into themes and relate to each other.
- Open any keyword for the detail: why we are targeting it, the opportunity score, target word count, and the competitor pieces to beat.
Customer profiles
The Customer Profiles tab turns real search keywords into profiles of the people your content serves, each with traits, goals, pains, and how they search. Tap a profile to filter keywords and articles to that audience, and see how much of their search demand is already covered by an article. You can also add your own profiles by hand.
Where do I see how the articles perform in search?
The studio is where content is planned and produced. Search results live on the SEO Performance page, which tracks clicks, impressions, and rankings for the content over time.
Can I suggest topics or keywords?
Yes. Research any topic in the Keyword Research tab to see whether it is worth targeting, then share the direction with us in chat or as a ticket and we fold it into the plan.
Why is the published count lower than the produced count?
Articles are produced in batches, then reviewed and published at a steady daily pace, and weak drafts are dropped along the way. Billing is always based on what was actually published in the month.