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Web Performance & UX Track

Turn Your Website Into a Conversion Machine

Speed wins. Every second counts. We make your site fast, intuitive, and profitable.

Track Overview

47%
Average Conversion Lift
2.1s
Target Load Time
35%
Bounce Rate Reduction

Week-by-Week Breakdown

Week 1: Performance Audit

  • • Core Web Vitals assessment (LCP, FID, CLS)
  • • User journey mapping and friction points
  • • Conversion funnel analysis
  • • Mobile experience evaluation

Deliverables:

Performance report, UX audit, heatmap analysis, conversion funnel visualization

Week 2: Quick Wins Implementation

  • • Image optimization and lazy loading
  • • JavaScript and CSS optimization
  • • CDN implementation
  • • Browser caching setup

Deliverables:

Speed improvements report, before/after metrics

Week 3-4: UX Optimization

  • • Navigation restructuring
  • • Form optimization and reduction
  • • CTA placement and design
  • • Trust signals and social proof

Deliverables:

Redesigned pages, A/B test results, conversion optimization report

Week 5-6: Advanced Optimization

  • • Personalization implementation
  • • Progressive Web App features
  • • Advanced caching strategies
  • • Conversion rate optimization tests

Deliverables:

Personalization strategy, PWA features, ongoing test roadmap

Core Optimization Areas

⚡ Speed Optimization

Every 100ms matters. We obsess over milliseconds so you don't have to.

  • • Server response time < 200ms
  • • First Contentful Paint < 1.8s
  • • Time to Interactive < 3.8s
  • • Total page weight < 2MB

🎨 Visual Design

Beautiful and functional. Every element has a purpose.

  • • Clear visual hierarchy
  • • Consistent design system
  • • Accessible color contrast
  • • Mobile-first responsive design

🗺️ User Journey

Remove friction at every step from landing to conversion.

  • • Intuitive navigation
  • • Clear value proposition
  • • Simplified checkout process
  • • Smart form design

📱 Mobile Experience

60% of traffic is mobile. Make every tap count.

  • • Touch-optimized interfaces
  • • Thumb-friendly navigation
  • • Accelerated Mobile Pages
  • • App-like interactions

Performance Metrics

What We Measure

Largest Contentful Paint (LCP)

Main content load time

< 2.5s

Target

First Input Delay (FID)

Interactivity responsiveness

< 100ms

Target

Cumulative Layout Shift (CLS)

Visual stability

< 0.1

Target

Conversion Rate

Visitors to customers

+40%

Average lift

Technologies We Implement

🚀
CDN
Cloudflare, Fastly
🖼️
Image Optimization
WebP, AVIF, Lazy Load
📦
Caching
Redis, Varnish
📊
Analytics
GA4, Hotjar, Clarity

Expected Results Timeline

1w

Week 1

Complete audit delivered, quick wins identified, implementation roadmap created

2w

Week 2

30% speed improvement, Core Web Vitals passing, bounce rate dropping

4w

Week 4

UX improvements live, conversion rate lifting, user satisfaction increasing

6w

Week 6

40%+ conversion lift achieved, continuous optimization framework in place

Ready for a Faster, Better Website?

Stop losing customers to slow load times and poor UX. Let's transform your website into a high-performance conversion machine.

Web Performance & UX Track | Client Onboarding | Prime Chase Data