Industry Acronyms

The average annual revenue generated from a single customer contract.

Used to measure the value of subscription-based contracts on an annual basis.

A sales professional responsible for closing deals and managing customer relationships.

Typically handles qualified opportunities and drives revenue generation.

The predictable revenue that a company expects to receive annually from subscriptions.

Key metric for SaaS and subscription-based businesses.

A sales qualification framework to determine if a prospect is worth pursuing.

Helps sales teams qualify leads by assessing four key criteria.

Similar to SDR, focuses on generating new business opportunities.

Often focuses on outbound prospecting and initial qualification.

The total cost of acquiring a new customer, including marketing and sales expenses.

Critical metric for determining the efficiency of sales and marketing efforts.

The total revenue expected from a customer over their entire relationship with a company.

Used to determine how much to invest in customer acquisition and retention.

A lead deemed more likely to become a customer based on marketing activities.

Indicates leads that are ready to be passed from marketing to sales.

The predictable revenue that a company expects to receive every month.

Used to track growth and predict future revenue for subscription businesses.

A demonstration to verify that a solution will work for the customer.

Often used in enterprise sales to validate solutions before purchase.

A strategic meeting between a vendor and customer to review performance and plan ahead.

Helps maintain customer relationships and identify upsell opportunities.

A business document that announces a project and solicits bids from qualified contractors.

Common in enterprise and government sales processes.

A sales team member focused on outbound prospecting and lead qualification.

Often the first point of contact in the B2B sales process.

A prospective customer vetted by both marketing and sales teams as ready for direct sales follow-up.

Represents leads that have been qualified and are ready for sales engagement.

A strategic approach targeting specific high-value accounts with personalized campaigns.

Common in B2B marketing for enterprise accounts.

Software that helps users create, manage, and modify content on websites.

Examples include WordPress, Drupal, and HubSpot CMS.

The aggregate cost to acquire one customer through a specific channel or campaign.

Helps evaluate the effectiveness of different marketing channels.

The price paid for each click in a pay-per-click advertising campaign.

Used to measure the cost-effectiveness of online advertising campaigns.

The cost of 1,000 advertisement impressions.

Common pricing model for display advertising and brand awareness campaigns.

The systematic process of increasing the percentage of website visitors who take desired actions.

Focuses on improving website elements to increase conversions.

The percentage of people who click on a specific link out of total viewers.

Measures the effectiveness of online advertising and email campaigns.

A company that offers email marketing or bulk email services.

Platforms like Mailchimp, SendGrid, and Constant Contact.

The strategy for bringing a product to market and reaching target customers.

Encompasses sales, marketing, and product strategies.

An advertising model where advertisers pay each time a user clicks on their ad.

Common in search engine and social media advertising.

Revenue generated for every dollar spent on advertising.

Key metric for evaluating advertising campaign profitability.

Marketing through paid advertisements appearing on search engine results pages.

Encompasses both SEO and paid search advertising strategies.

The practice of optimizing websites to rank higher in search engine results.

Essential for organic traffic generation and online visibility.

The page displayed by search engines in response to a user query.

Understanding SERP features is crucial for SEO strategy.

Content created by users rather than brands, such as reviews and social media posts.

Valuable for building trust and authenticity in marketing.

A set of protocols and tools for building software applications and enabling system integration.

Allows different software systems to communicate and share data.

Technology for managing all company relationships and interactions with customers.

Central database for customer information and interaction history.

A file format that stores tabular data in plain text form.

Common format for data import/export between different systems.

The process of copying data from source systems and loading it into a data warehouse.

Essential for data integration and business intelligence.

Software application providing comprehensive facilities for software development.

Examples include Visual Studio Code, IntelliJ IDEA.

A lightweight data interchange format that is easy for humans to read and write.

Standard format for API responses and data exchange.

An architectural style for designing networked applications.

Common approach for building web services and APIs.

Software distribution model where applications are hosted by a service provider.

Cloud-based software accessed via subscription.

A collection of software development tools for creating applications.

Provides tools and libraries for developing on specific platforms.

A network protocol for secure file transfer over a secure connection.

Used for secure data exchange between systems.

A programming language designed for managing data in relational databases.

Standard language for database operations and queries.

Security technology for establishing encrypted links between web servers and browsers.

Essential for secure data transmission on the web.

The visual elements through which users interact with a product or service.

Encompasses all visual and interactive elements of software.

The overall experience of a person using a product, especially in terms of ease of use.

Focuses on optimizing products for effective and enjoyable use.

A markup language that defines rules for encoding documents.

Used for data storage and transport between systems.

US law establishing requirements for commercial email messages.

Sets rules for commercial email and establishes penalties for violations.

California state law that enhances privacy rights and consumer protection.

Gives California residents rights over their personal information.

A legally binding document regarding data processing and protection.

Required between data controllers and data processors under GDPR.

EU regulation on data protection and privacy for individuals within the European Union.

Requires explicit consent for data collection and provides right to data deletion.

US law providing data privacy and security for medical information.

Critical for companies handling healthcare data.

Contract that establishes terms governing future transactions between parties.

Streamlines future agreements between business partners.

Legal contract establishing confidential relationships between parties.

Common in business partnerships and vendor relationships.

Security standards for organizations handling credit card information.

Required for businesses processing credit card payments.

Information that can be used to identify a specific individual.

Must be protected under various privacy laws and regulations.

Contract defining the level of service expected from a service provider.

Specifies metrics like uptime, responsiveness, and responsibilities.

Auditing procedure ensuring service providers securely manage data.

Important certification for SaaS and cloud computing companies.

Legal agreements between a service provider and user.

Defines rules and guidelines for using a service or product.

The average dollar amount spent each time a customer places an order.

Key metric for e-commerce and retail businesses.

The average revenue generated per user or customer.

Common metric in subscription and telecommunications businesses.

Measures how much effort customers must exert to use a product or service.

Lower scores indicate better customer experience.

The total worth of a customer to a business over their entire relationship.

Same as LTV, used to determine customer acquisition investment.

A metric measuring customer satisfaction with a product or service.

Typically measured through surveys after customer interactions.

The number of unique users who engage with a product in a day.

Critical metric for apps and online platforms.

Web analytics service offered by Google to track website traffic.

Industry standard for website analytics and user behavior tracking.

A measurable value demonstrating how effectively objectives are being achieved.

Used to evaluate success and guide decision-making.

The number of unique users who engage with a product in a month.

Used to measure user engagement and product stickiness.

A comparison of statistics for one month to the previous month.

Used to identify short-term trends and seasonal patterns.

A metric measuring customer loyalty and likelihood to recommend.

Calculated by subtracting percentage of detractors from promoters.

A comparison of statistics for one quarter to the previous quarter.

Common in financial reporting and business performance analysis.

A performance measure used to evaluate the efficiency of an investment.

Calculates the benefit received from an investment relative to its cost.

A comparison of statistics for one period to the same period the previous year.

Common method for analyzing growth and performance trends.